Candidate Number - 9049 - Centre Number - 16607 - Brief 3

Audience Research - Audience Profile

Audience Profile

- 16-25 year old middle and upmarket media literate audience

- gen z (currently aged 11-26)

Interests:

- this age demographic prefers comedies, coming of age films, romance, horror, mystery/thriller

- gen z fashion trends: y2k, vintage

- shops at urban outfitters, thrifts clothes

- juicy couture + ed hardy

Audience Research - Focus Group

Primary Audience Profiles:

Planning - Magazine NEA

Magazine NEA Plan:

Magazine 1: 2000s inspired coming of age film

Magazine 2: romance/thriller

Models

Magazine 1:

Elyon Abraham

Outfit:

- pink top

- low rise jeans

- y2k sunglasses

- makeup

- props: cds, lip gloss,

Shotlist:

Magazine 2:

Name Ideas:

-montage, focus, flash, filter, ambient (light),

Generic Research - 3 Case Studies

Case Studies:

Industrial Context - The Brand

Bauer Media

Heinrich Bauer Publishing (German: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. Bauer has a workforce of approximately 11,000 in 17 countries.

Bauer Verlagsgruppe has been managed by five generations of the Bauer family. In November 2010, Heinz Heinrich's daughter Yvonne Bauer became CEO and 85% owner of the Bauer Media Group after joining the family business in 2005.

In February 2021, Bauer Media Group announced it was to acquire Ireland's Communicorp Group, subject to regulatory approval. The acquisition was completed on 1 June 2021.