Audience Research - Audience Profile

Audience Profile


- 16-25 year old middle and upmarket media literate audience

- gen z (currently aged 11-26)


Interests:

- this age demographic prefers comedies, coming of age films, romance, horror, mystery/thriller

- gen z fashion trends: y2k, vintage

- shops at urban outfitters, thrifts clothes

- juicy couture + ed hardy






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